Petri Darby, APR

Vice President of Brand, Creative, & Communications

A writer, brand marketing strategist, storyteller, and speaker, Petri joined Raise Your Hand Texas in 2013. His 20-year career includes spearheading marketing, communications, and digital strategy in the Make-A-Wish national office, running his own creative marketing shop, and other agency and corporate stints.

Petri leads a talented team of multimedia design, production, and marketing communications professionals who are all driven by a shared passion for changing lives and advancing public education through compelling storytelling.

Petri loves politics, independent movies, and used bookstores. His wife prefers reality TV and their two sons prefer Minecraft. Petri graduated from the University of Arizona, which he refers to as the “Harvard of the Southwest.” He has served as Haiku Laureate for TEDx The Woodlands, and, as far as he knows, he is the only two-time winner of the USA Today Online Haiku Contest.

The whole purpose of education is to turn mirrors into windows. - Sydney J. Harris
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