Retreat in Review – Speaking Out and Up

In this course, Raise Your Hand Texas Dean of Advocacy Amy Dodson explores the three essential moves of effective advocacy communication: educational, aspirational, and actionable (“so what”). You will learn how to speak effectively both “out” to your community and “up” to leadership by informing stakeholders on key education issues, casting a compelling vision for future improvements, and framing clear, direct calls to action. Through a series of specialized lessons covering earned media, strategic communications, social media engagement, and legislative send-offs, you will gain practical frameworks to translate community insights into persuasive advocacy that drives real change.